This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Company profile. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Creating a Stakeholder Analysis: How do you do that? - Medium Powerful Essays. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Development and justification of an Easy Jet strategy map. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. Note: the Y axis intercepts at the mid-point of the X axis. Competition is stiffening in the airline sector. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Increase project visibility, especially to executive stakeholders. These preferences have lowered the landing charges (Jones 2005 ). In the recent past, the airline has been carrying out an evaluation regarding its fleet. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. Part of my role is managing . This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Essays Page 50 Easyjet stakeholder mapping Free Essays | Studymode 2. This has managed to ensure that the presence of this airline in Europe is felt. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. All Rights Reserved by Barakaat Consulting. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. 4. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. this is unlike nonunion workers who are considered "at-will" employees. This is based on the mission statement which informs the mode of operation of the airline (Jones 2005 ). From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles why do airlines go bankrupt?. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. Explains that there is no clear classification of the airline industry because it serves a broad purpose. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Explains that the airline industry is impacted by current market trends, and externalities. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). Explains that regulation, although beneficial in some respects, has also been costly for ryanair. Effective use of digital and data tools to underpin growth and deepen customer relationships. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. . In early humans, these include primordial . These include new competitors who are looming within the market. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. In essence, it gives a reflection of the confidence that the customers have in this company. Analysis. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. Explains that management and labor unions have fundamentally conflicting interests. 1. Stakeholder groups will vary enormously according to the nature of the business. Strategic Analysis of EasyJet the Airline Industry union members also benefit from collective power to go on strike. business class is the most competitive among airlines and is seen most heavily marketed. Increasing automation driving self-service capabilities for customers. EasyJet is a public limited company which is located in the United Kingdom. Stakeholder Mapping | SpringerLink We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. professional specifically for you? This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Your privacy is extremely important to us. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Take appropriate action. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Which two stakeholders will this cause conflict between? In England, this company is registered with the number 3959649. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Prevent costly roadblocks later in the project cycle. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. easyJet is a British airline, headquartered in London Luton Airport. A stakeholder map typically falls on a two-by-two grid. Keep it up! Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Reach thousands of academicians and corporates across the globe. 3. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. These include the emerging technological trends in the market. easyjet stakeholder mapping - khushboocatering.com Kourdi, J 2009, Business Strategy: A Guide to Taking Your Business Forward, 2nd edn, John Wiley & Sons, New York. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). The company has 15000 employees as per early 2020 records. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . !-Keith GrencherBirmingham Business School. Copyright 2023. Just another site easyjet stakeholder mapping In addition, a stakeholder analysis can help you: Gain more support and resources. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Protecting and building brand awareness and consideration. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Changing priorities for consumers to drive ancillary revenues, 1. easyjet stakeholder mapping easyjet stakeholder mapping 1. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. Opines that pressure groups would want to increase the good reputation of the charity. they aim to be considerate to their neighbour while delivering value to customers. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). who are the stakeholders of easyjet - sbsfoundation.co.in This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Numerator is obtained after meeting dues of all claimants of contractual dues. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. easyjet stakeholder mapping Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. Flexibility can comprise four aspects. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. The plans are underway to increase the fleet of this airline. Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations.
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